Avittam, also known as Upakramam or Avani Attam, is the name
associated with Raksha Bandhan. The festival of Avani Avittam is celebrated
on the full moon day of Shravan (August), which is also the day of the Rakhi
Purnima. This festival is very much popular in South India. Primarily, this
ritual was being followed by the Brahmins in the southern states of Tamil
Nadu, Kerala, Orissa and parts of Maharashtra.
Every year, the festival of Avani Avittam falls on the full moon day of the month of Hindu calendar month of Sravan (August-September). People in India celebrate this important Hindu festival with great enthusiasm and spirit. On this holy day, Hindus wear a new holy thread and offer libations of water to the ancient Rishis / sages.
History of Avani Avittam/ Upakramam
The literal meaning of this word is 'begining'. Also known as 'Upakramam', the day recalls the reincarnation of the Lord Vishnu, the preserver in the Hindu trinity of Gods, as Hayagriva, the god of knowledge. The Lord had restored the Vedas to Brahma on this day, hence the festival signifies the beginning of the reading of the Yajur Veda (one of the four Vedas) for the next six months.
Traditionally, Brahmins were known as men of knowledge and they have sought to study the Vedas and derive its meanings over centuries. This continues till day as each Brahmin sets out to achieve the goal of transcendence, oneness with the creator Brahma.
Traditions of Avani Avittam/ Upakramam
The different rituals and tradition followed on the day of Avani Avittam.